In this age where the Internet has given unhappy customers a louder voice, providing an excellent customer service experience is more important than ever. The immediate ratings and reviews of your company offered on the Internet can either sink or swim your business.

For over 50 years, global entrepreneur Dr. Gerald Blumenthal has been helping companies grow their business through excellent customer service. Using an engaging and humorous public speaking style, Dr. Blumenthal teaches the keys to great customer service at corporate functions and speaking engagements.

One of Dr. Blumenthal’s greatest attributes is his ability to adapt to the changing times. During his speaking engagements, Dr. Blumenthal often stresses the importance of providing customer service that resonates well with the current business climate. With over 50 years of experience, Dr. Blumenthal indeed knows what it takes to stay successful in an ever-changing business world.

The Old Way of Customer Service

For years, companies have been spending enormous sums of money to train employees to follow standard scripts and procedures when interacting with customers. The problem with this approach is that highly scripted employees are often less able to be truly empathetic towards the customer. In addition, going by a standard script is so common these days that most customers can tell when a customer service representative is just going through the motions. This can come across as cold and calloused, thus negatively affecting your company’s ability to make the customer feel valued.

The New Way of Customer Service

A better approach is to have employees commit to a more personable, relational method of customer service. This is achieved by showing true appreciation for the customer’s concerns before taking action. By doing so, you are showing empathy for the customer, thus making him or her feel valued.

Dr. Blumenthal is a firm believer that being empathetic and nice are quintessential elements to building great client relationships. As a business owner, you want someone to feel valued and to trust you enough to buy your products or services. There is no better way to gain someone’s trust and have them like you than being nice and letting them know you understand their concerns. In fact, Dr. Blumenthal believes in being nice so much that he dedicated two chapters to being nice in his book, Motivation: The Key to Top Notch Sales and Customer Service.

A great way to educate your employees on the changing ways of customer service is to book Dr. Blumenthal for your next corporate event. Each attendee of one of his speaking engagements obtains a wealth of knowledge while simultaneously being entertained by his amusing public speaking style. Schedule Dr. Blumenthal today for your next corporate function.

For over 50 years, Dr. Gerald Blumenthal has been educating Houston and nationwide corporations and businesses on the art and science of customer service. Using an entertaining and humorous public speaking style, Dr. Blumenthal helps businesses bring their customer service to an optimal level.

Although it is important that your products be outstanding, Dr. Blumenthal understands that the best way to succeed in business is through an exceptional customer service experience. Customers agree, as a McKinsey study found that 70 percent of buyers based their buying experiences on how they felt they were being treated.

Let’s take a look further into how providing a great customer service experience will help your business grow.

A Great Customer Service Experience Helps You Stand Out

It’s difficult to stand out in a competitive market. Sure, you can compete on price, but that often leads to a downward race. Instead, you can compete on the level of customer experience. Therefore, even if you can’t stand out with your products or price in a flooded market, you can create a customer experience that will set you apart from the rest. Customers long for amazing customer experiences, but are often left disappointed. Therefore, offering a great customer service experience unique to your brand is something your competitors cannot compete with.

A Great Customer Service Experience Helps Retain Customers

A recent trend in the business world has seen corporations shift their focus from bringing in new customers to retaining their current clients. In fact, a recent study by Gartner reported that 89 percent of companies now compete on the basis of customer service, compared to just 36 percent four years ago. This is due to the fact that it is several times more costly to attract new customers than it is to retain existing customers.

The key to retaining your customers is to offer a great customer service experience that builds a personal connection with your clients. Simple actions such as addressing customers by name, showing genuine interest in their circumstances, and making them feel valued go a long way in keeping your customer. By creating a personal connection, your customers are highly likely to return again and again.

An Accenture survey found that only 23 percent of companies were able to deliver great customer service experiences. The other 77 percent simply failed to deliver. These shocking statistics are why companies invite Dr. Blumenthal to speak at their corporate engagements.

At a Dr. Blumenthal speaking engagement, every attendee gains a wealth of knowledge on how to provide a great customer service experience to customers each and every time. Dr. Blumenthal’s public speaking style is both informative and entertaining, thus allowing attendees to have a great time while learning. Dr. Blumenthal’s expertise is helping businesses grow, so schedule him today to speak at your next company engagement.